Exploring Research Relationships Essay Example | Topics and Well Written Essays - 1500 words

Exploring Research Relationships - Essay Example It is posited here that answers to the proposed research questions, will enable special event firms to ascertain if there is a positive relationship between their business successes and the service quality they proffer. This analysis can also help identify the negative gaps in service quality from expected levels as well as determine as to which SERVQUAL dimensions are critical in determining the level of success this type of company will experience in the marketplace. Parasuraman, Zeithaml & Berry (1985) illustratively explain the arrival of gap in service quality through the use of 10 dimensional model. The final research will benefit industry firms by providing revealing information on the linkage between service quality and business success in the entertainment industry. Relationships from Literature Review Axelrod (1991) describes in relation to referral marketing that a firm should be consistent in continuing its marketing. The firm should also not behave in an opportunistic manner in calling customers only when it intends to obtain referrals. This is defined under the important construct of integrity. Consistency in marketing is likely to be causally important for a special event firm as it is likely dissipate substantially expectations of service quality through advanced and structured information to the market. While temporal precedence viz that the cause happened before effect could be reckoned from one observational cycle and some kind of co variation of the cause and effect was also observed however, since the concept of consistency in marketing covered several underlying factors; the internal validity was not maintainable (Trochim, 2006).Hence it would be far better to consider this construct in descriptive form.... Exploring Research Relationships The literature has been specifically reviewed to establish and identify internal and external validity issues relevant to the research topic. The paper ends with description of the nature of the relationships that would be finally assumed in subsequent dissertation on the research topic. As has been stated in the introductory paragraph, this research utilizes the 1991 SERVQUAL instrument to measure service quality performance vis a vis customer service quality needs in the marketplace. The SERVQUAL instrument helps diagnose service quality problems (Berry, Zeithaml, & Parasuraman, 1990).See Bruner, James, & Hensel (2001) for an updated description of SERVQUAL. The data going through this instrument is expected to effectively answer the research questions by addressing both the null and alternative hypothesis statements, formed for the purpose. The more specific intent of this research is to establish a predictive relationship between SERVQUAL survey results and the success of a special event firm in any major city within the United States. The primary constructs identified are: reliability, responsiveness, assurance, empathy, tangibles, and business success. Thus this enveloping construct could be identified as customer oriented corporate culture. It may be observed that almost all of the primary constructs identified for the research in hand viz. reliability, responsiveness, assurance, empathy, tangibles go on to define some kind of customer oriented corporate culture. It is considered preferable to examine the impacts of these constructs on a stand alone basis rather than lump them in one construct.

Explaining a Concept Research Paper Assignment Example | Topics and Well Written Essays - 1250 words

Explaining a Concept Research Paper - Assignment Example Although that is the ideal set-up, taking the car to the garage every time for a simple oil change can actually add up in costs and rack up quite a bill for the car owner throughout the year. That is why it there are some do-it-yourself supporters out these who believe that the oil change, being a really simple process, can be done by the car owner him or herself. Doing the oil change yourself allows you to get to know the under pinnings and other parts of your car better while also giving you the bragging rights to being a master â€Å"oil change† mechanic. The purpose of this concept paper is to do exactly that, explain the reason, concept, and method by which a car owner can change his own car oil. It is important to remember that although changing the car oil is something that is relatively easy to do with the right tools and equipment, there is still a strong tendency to do it the wrong way. Done properly, the oil change you personally did will result in a purring engine. Do it wrong and you end up back at the garage paying for more than just an oil change. It is this possibility that usually sends most car owners to the nearest garage or gas station for a quick oil change. But with these shops continuing to raise their prices for simple services, having an oil change done professionally does not seem financially sound anymore (â€Å" DIY Car Maintenance - How to Change Your Car Oil Yourself†). In fact, learning to do the oil change yourself will save you not only money, but time wasted sitting in the client lounge of the local garage, waiting for the service to be completed in 3 hours when it should only take 20 minutes on average to do yourself. It would be best to allot an hour for changing the oil the first time that you set out to do the task yourself. This will allow you enough time to get to know the parts of your car and change the oil, inspect the oil plug, etc. without being pressed for time. The whole process should go relatively f ast provided you have the following proper tools and materials prepared beforehand: Wrench to remove the drain plug (box or socket) Oil filter wrench Oil drain pan Funnel Latex gloves Jack and jack stands (optional, depends on ground clearance) Oil Oil Filter Replacement drain plug washer (depending on application) (Edmunds, Dan â€Å"How to Change Your Oil) Now, before you go wrench crazy because you have all the tools you need already, and start to unscrew everything underneath your car, it is important to consult the car manual to make sure that you bought the correct oil and oil filter at the auto supply store. The wrong motor oil or filter will result in a major disaster for your little home project. It is necessary to check your car manual because the manual might require; ... other specific oil requirements as defined by the by the American Petroleum Institute (API) and the International Lubricant Standardization Approval Committee (ILSAC.) Sometimes synthetic oil is express ly called for. Sometimes it's not necessary. And sometimes its use is implied by additional requirements (Edmunds, Dan â€Å"How to Change Your Oil). By following those aforementioned instructions as a diy person, you will ensure that the correct car oil will be used in your car. It is also necessary to make sure that you use the correct oil filter with your car because if; ... your owner’